Hundreds of programs are being developed to promote safe and responsible online behavior among youth. They are being successfully marketed and eagerly adopted because of their appealing content, exciting graphics, engaging games, catchy phrases, and cool characters. But that is not enough. The bottom line for everyone to remember - funders, program developers, communities, schools, and families -- is these programs actually need to work. They need to change youth attitudes and inspire youth to make smart and ethical choices about how they behave online.
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